Cue's company went into administration. Both gift-card pages are now down, but a live promotion still counts gift-card purchases toward a $250 spend.

If you have money tied up with Cue or Veronika Maine, the fact that the stores are still open does not answer the most important question:

What happens to your money now?

Cue & Co Pty Ltd, the Australian company behind both brands, entered voluntary administration on 15 September.

At the same time, lenders appointed receivers to take control of the business while it continues trading and is offered for sale.

Then there is what customers can see for themselves.

When The Open Register checked both websites after the appointments, both e-gift-card product pages returned a 404 error. Cue's does. Veronika Maine's does too.

But Veronika Maine's promotion page, a separate live page, tells a different story. It still advertises a promotion running until 21 September where gift-card purchases count toward a $250 qualifying spend, and the winner receives another $1,000 Veronika Maine gift voucher.

That does not prove existing gift cards on either brand have been cancelled. It does not prove they will be honoured either.

The website is currently internally inconsistent: both gift-card product pages are unavailable, while Veronika Maine's live promotion still counts gift-card purchases toward its qualifying spend.

And as of publication, no public customer notice from the administrators or receivers has answered the underlying question.

The company is:

Cue & Co Pty Ltd
ACN 000 725 306
ABN 57 000 725 306

It operates the registered business names:

Cue
Cue Clothing Co.
Veronika Maine

On 15 September 2026:

Duncan Clubb and Shaun McKinnon of BDO were appointed voluntary administrators.

Kate Warwick and Vaughan Strawbridge of FTI Consulting were appointed receivers and managers by the companies' lenders.

The appointments also cover Cue NZ Pty Ltd and Cue International (NZ) Pty Ltd.

This sounds complicated, but the practical position is simpler: the business has not shut down.

The receivers are continuing to trade it while they examine its finances and seek a buyer.

That is why an open store does not necessarily tell you what will happen to money the company owed you before 15 September.

Keep it.

Keep the original purchase email or receipt. Take a screenshot showing the balance if you can. Keep any correspondence about the card.

The reason is that there is no published post-appointment policy saying whether old gift cards and store credit will continue to be honoured.

Cue's and Veronika Maine's own websites currently add to the uncertainty rather than resolving it.

Both brands' e-gift-card product URLs return 404.

But Veronika Maine's current promotion, a separate page that is still live, says gift-card purchases count toward the $250 minimum needed to enter its $1,000 voucher giveaway.

The promotion started on 7 September, eight days before the administration. It is scheduled to finish on 21 September. The draw is scheduled for 22 September.

None of this tells us what the administrators or receivers will decide about cards issued before they were appointed.

The ACCC says an insolvent retailer that keeps trading can continue honouring gift cards, sometimes with new conditions. If it does not honour them, gift-card holders and customers with store credit can end up as unsecured creditors.

So right now the important distinction is not simply "is Cue open?" It is: will the receivers honour money customers put into the business before 15 September? That question is still unanswered.

There is another important dividing line: did you pay before or after 15 September?

The company is continuing to trade. But a customer who paid before the administrators and receivers arrived may be in a different position from someone buying from the business while the receivers are operating it.

A customer who has paid the company for goods or services that have not been supplied may be a creditor of the company.

The ACCC also recommends that customers of insolvent businesses investigate whether a card provider or other payment service offers a chargeback where an order will not be fulfilled. Chargeback time limits can apply.

Keep your order confirmation, tax invoice, payment record, order number and shipping correspondence. Do not throw away an email simply because the stores remain open.

This is easy to miss. You may own a Cue dress without Cue & Co being the company that owes you the refund.

Cue's returns policy says products bought through Myer, David Jones or Ballantynes have to be returned to the department store where they were bought.

So check the tax invoice. If Myer sold you the dress, the Cue administration does not turn Cue & Co into your retailer. If Cue & Co sold it directly, that is different.

The brand on the clothing is not enough. The company on the receipt matters.

Cue's existing returns policy remains online, but it predates the 15 September appointments. It should not be taken as proof that every old refund, exchange or store-credit policy will continue unchanged.

This is where the corporate record gets interesting.

For years, historical records around Cue point to a company called Cue Design Pty Ltd. That company still exists. But it is no longer called Cue Design.

On 5 April 2025, Cue Design Pty Ltd changed its name to Levis's Holdings Pty Ltd. It remains active. And it is not one of the three companies reported as entering administration and receivership on 15 September.

Two days before that rename, on 3 April 2025, Cue & Co Pty Ltd began holding the current registrations for Cue, Cue Clothing Co. and Veronika Maine. Those registrations remain with Cue & Co.

Cue & Co is not a newly created company. It has existed since 2000. What changed in April 2025 was which legal company carried the current Cue, Cue Clothing Co. and Veronika Maine names and ongoing operations. Cue Design, renamed Levis's Holdings, stopped holding those names in May 2025. Cue & Co currently holds them.

Cue's own 2025 corporate reporting also says that after the April 2025 ownership change, Cue & Co Pty Ltd assumed responsibility for the continuing business and that Veronika Maine operates under Cue & Co.

So if you have an old contract, invoice or other document saying Cue Design Pty Ltd, do not simply replace that name in your head with Cue & Co. They are two different companies. Likewise, finding an old Cue company in a database does not establish that it owes the debt behind this administration.

Check the exact legal company printed on your document. That distinction may matter for customers, employees, landlords and suppliers trying to work out where a claim belongs.

That does not establish that Levis's Holdings has no guarantees, liabilities or other exposure connected with Cue.

Same brands. Different legal company. Cue & Co Pty Ltd, a separate company, began holding the Cue, Cue Clothing Co. and Veronika Maine names on 3 April 2025. Cue Design Pty Ltd, the previous holder, was renamed Levis's Holdings Pty Ltd two days later, on 5 April, and its old registrations for those names did not end until 4 May. Cue & Co is the company in the 15 September administration and receivership.

Check your payslip. Specifically, check the legal employer named on it.

The latest public workforce disclosure available is historical: Cue & Co reported 609 team members in FY25, including 91 at its Sydney headquarters. That is not a current headcount. No current number of affected employees or job losses has been announced.

For now, the receivers say the business will keep trading while they seek a going-concern buyer.

ASIC says employees owed wages, superannuation, leave or other entitlements are creditors of the company. Some employee entitlements can receive priority ahead of ordinary unsecured creditors. Employees who continue working while receivers trade the business must also be paid for work performed after the receivers were appointed, from the assets available to them.

Keep your employment contract, payslips, leave balance, superannuation records and anything showing the legal company that employs you.

The same date matters. A supplier owed money from before 15 September should not assume that continuing to deliver goods means the receiver has also agreed to pay that older debt.

ASIC says a receiver appointed by a secured creditor has no obligation to pay ordinary unsecured creditors for outstanding debts incurred before the appointment.

So separate what you were already owed from anything the business orders after the receivers took control. Keep the purchase orders, invoices, delivery records and correspondence for each, and check the legal company named on them.

That is another reason the 15 September appointment is worth separating from the usual "retailer collapsed because nobody was shopping there" explanation.

Financial accounts reported from ASIC filings showed Cue's FY25 sales rising from about $98 million to $103.2 million. Its reported loss also improved substantially, from $14.1 million in FY24 to $5.1 million in FY25. That still left the company losing money.

Hilco Capital, which acquired the business from the Levis family in April 2025, put Cue up for sale in August 2026. Sale material described 51 Cue and Veronika Maine stores across Australia and New Zealand, alongside department-store concessions, and forecast FY27 revenue of $128.7 million.

CEO Melanie Remai and CFO Josephine Barbaro then left during the sale process.

One month after Cue was put on the market, administrators and receivers were appointed. The receivers' explanation was specific: they said increased sales and other improvements had not been enough to offset the overhead costs carried by the business.

So the public record does not show a retailer whose revenue simply disappeared. It shows a business where improving sales and shrinking losses were still not enough.

There are several things the public record has not answered.

We do not yet know whether existing Cue or Veronika Maine gift cards will be honoured.

We do not yet know the treatment of old store credits, pending refunds or every prepaid order.

We do not yet have Cue & Co's total liabilities or complete creditor count.

We do not yet have the administrators' explanation of why the company became insolvent.

We have not established from the appointment document which secured creditor exercised the right to appoint the receivers.

And the fact that Levis's Holdings Pty Ltd is outside the current appointments does not prove it has no guarantees, liabilities or other financial exposure connected with the Cue business.

Those questions need evidence. The administrators' first creditor material and any customer announcement from the receivers should answer several of them.

If this affects you, the paperwork that matters depends on why:

One thing is common to all five: look at the company name, not just the Cue or Veronika Maine logo.

The Open Register publishes and organises public-record information. This article is not financial, legal or tax advice and does not tell anyone whether to buy, return, claim or bring legal action.

No court winding-up process identified. This is not a court liquidation.

Cue & Co Pty Ltd entered voluntary administration after administrators were appointed by the company, while receivers and managers were separately appointed by lenders. The two processes are now running at the same time.

Cue, gift-card product URL, currently returns 404 · Veronika Maine, gift-card product URL, currently returns 404 · Veronika Maine, live promotion terms · Cue, Terms of Use · Cue, Returns and Exchanges · ABR, Cue & Co Pty Ltd, ABN 57 000 725 306 · ABR, Cue Design Pty Ltd / Levis's Holdings Pty Ltd, ABN 71 000 655 336 · Cue & Co 2025 Modern Slavery Statement · ASIC voluntary administration and receivership guides · ACCC, when a business goes bust · News reporting of the 15 September appointment (Power Retail, Ragtrader, Inside Retail), not independently re-verified.